Alpina introduces skier Victor Muffat-Jeandet as new brand ambassador

The French FIS World Cup skier Victor Muffat-Jeandet joins the Swiss independent watch company, Alpina, as its latest brand ambassador. According to Guido Benedini, CEO of Alpina Watches, the skier embodies the brand’s spirit. Victor Muffat-Jeandet and Alpina are united by their love for Alpine sports and the Alpine universe and identify with the same "Alpinist" values which both believe are the foundations for any sports, professional and personal success. The sportsman will front the watch brand’s advertising, PR and social media activities linked to the Alpiner Collection that reflects the Swiss Alpine style and luxury sports.