The Hublot Boutique in Prestige at The Avenues, Kuwait, reopened its doors after undergoing a facelift bringing all of Hublot’s DNA and ‘Art of Fusion’ to its prestigious interior
The grand reopening took place on October 23 in the presence of Hublot Regional Director Middle East & Africa Marco Tedeschi, members of Morad Yousuf Behbehani and Friend of the Brand, Arab Superstar Ragheb Alama, who flew in for the occasion.
Inside the refurbished boutique, members of the press had the opportunity to discover the latest Hublot watches – such as the Big Bang Unico Sapphire in its 4 versions: transparent, black, blue, and red sapphire; the new edition of the Classic Fusion Blue with its black ceramic case and blue sunray satin-finished dial; and the Classic Fusion Berluti Emerald Green, which brings together fine watchmaking and the delicate craft of leather making – on display.
Occupying pride of place was the Techframe Ferrari Tourbillon Chronograph, launched earlier this year in celebration of the 70th anniversary of Ferrari. The completely new collection was produced in 70 limited pieces for each version, commemorating 70 years of Ferrari, with whom Hublot shares many values and a quest for perfection.
The ‘Art of Fusion’ theme resonates through the boutique from ceiling to floor with a fusion of different materials and styles that create a welcoming, warm atmosphere. Past meets future with contemporary reinterpretations of 16th-century mouldings, oak floors, and upholstered walls covered in silk-fabric, enhancing the lavish feel of the surroundings and matching the exquisite timepieces.
In the evening, Hublotistas and esteemed guests joined members of Morad Yousuf Behbehani and the Hublot team at a private dinner hosted by the Behbehani family. Guests learned more about the brand and its latest novelties in a more intimate setting, while discussing horology and other shared passions.