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Korloff Paris showcases redesigned boutique in Kuwait

Inspired by the French luxury ambiance, the newly reopened Korloff Prestige Boutique at the 360 Mall in Kuwait City has brought inviting and welcoming innovations

On the 24th of November 2015, with the presence of Mr. Ali Behbehani, Chairman of the Behbehani Group, and Mr. Bassam Azakir, Managing Partner of Korloff France, Korloff Paris treated guests to experience the French ambiance concept of the redesigned Korloff Prestige Boutique, and to witness the launch of the Jardin du Luxembourg timepiece collection.

The new façade of the Korloff Paris Boutique offers shimmering columns of astrakhan which highlight the flagship collection of the brand. It displays the jewellery collections presented in large elongated wall units in black and white lacquer, enhanced by outstanding bright red colour bases, and the watch collections exhibited in dedicated counters. Meanwhile, the round windows present the Voyageur line for clients to view.

A VIP area has been created for the prestigious guests, with special counters displaying the entire solitaires and special Korloff diamonds ranges. The room flaunts designer chandeliers that impart a warm, intimate atmosphere where privacy can be ensured.

Video screens both inside the boutique and outside in the main façade present the brand’s latest films that feature the outstanding Voyageur reversible watch as well as a 5-carat solitaire.

Overall, the luxurious store displays a smart mix of curves and straight lines, with light effects for the wall showcases. Unlike other Korloff boutiques, this store has its embellished with a two-tone grey carpet with the usual “K” pattern.

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