Roger Dubuis unveils newest boutique at The Dubai Mall

As part of its expansion in the Middle East, the Swiss luxury watch maison, Roger Dubuis, opened doors at one of the world’s largest shopping destination, The Dubai Mall

Strategically located at one of the most sought after high-end retail destinations, the new boutique brings Roger Dubuis' unique and characteristic blending of cutting-edge design, suave styling and mould-breaking technical innovations closer to a large pool of luxury watch lovers.

The unique design concept of the new boutique mirrors the distinct jewellery box-inspired architecture of Roger Dubuis Boutiques worldwide. The interior design is opulent yet contemporary through the use of luxurious materials and plush carpeting. The décor embodies the incredible world of Roger Dubuis, truly reflecting the consistency and high quality of the brand.

More than a signature, the Roger Dubuis brand reflects a lively creative flair – a world where exuberance is queen while creativity rules. The retail space becomes a convivial meeting place uniting Luxury Watchmaking and craftsmanship with the brand’s originality. The magical world of time, exuberance, and audacity is expressed through the inspiring interiors. The boutique also features a cosy VIP lounge that allows distinguished guests to appreciate the finer qualities of iconic Roger Dubuis collections, while experiencing a unique quality of service extended by highly trained boutique ambassadors.

The boutique, showcasing the brand's signature timepieces from the iconic Excalibur, Velvet & Hommage lines, is expected to attract a lot of Regional luxury connoisseurs and it is the second boutique to open in 2015 in the Region after Kingdom Tower, Riyadh.