Events
TAG Heuer teams up with Bundesliga
An exciting three-year partnership was signed between the Swiss luxury watch brand, TAG Heuer, and the famous German national championship league, Bundesliga (Deutsche Fussball Liga) on the 1st of August 2015 in Wolfsburg, Germany. Sealing the deal were Jean-Claude Biver, CEO of TAG Heuer & President of the Watch Division LVMH Group, and Christian Seifert, CEO of the Bundesliga. The collaboration marked TAG Heuer as the very first Official Timekeeper and the Official Watch of the Bundesliga. The new venture will be promoted through traditional and digital media, incorporating the brand’s motto, #DontCrackUnderPressure.
