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Panerai’s ‘Eilean Tour’ expands to the Middle East

Panerai’s historic yacht, Eilean, docked for the very first time in the Middle East, arriving in Istanbul as part of its annual Mediterranean journey. The Eilean Tour, now in its 4th year, offers a unique and unforgettable opportunity to sail on the classic sailboat along the stunning Mediterranean coast, with stops in Turkey, France, Spain, Italy, and Malta

This experience is unlike any other, as it not only showcases the beauty of the locations but also celebrates Panerai’s heritage and commitment to innovation. In a dedicated journey across the Middle East, Panerai extended the Eilean Tour to VIPs where they experienced the beauty of the sea and the region’s fascinating history with an unforgettable sailing excursion on the Bosphorus.

Panerai’s profound relationship with the maritime universe is an indispensable cornerstone of the brand’s legacy. The historical yacht Eilean has been instrumental in this liaison, acting as a potent symbol of Panerai’s enduring connection to the marine world and its storied past. Built in 1936, in the same era as the birth of the original Radiomir watch, Eilean has been restored to its original glory with the help of Panerai when the brand acquired the yacht in 2006 and then reintroduced it in October 2009 in all its splendour.

Today, the classic sailboat is regarded as a masterpiece of maritime engineering and a testament to the enduring legacy of Panerai’s commitment to tradition and excellence. With the unveiling of the Radiomir collection this year, Panerai embraces its genesis, giving a nod to its illustrious history that’s deeply intertwined with the Royal Italian Navy of the 1930s. Marrying cutting-edge innovation with the finesse of Italian aesthetics, these emblematic timepieces are presented aboard the iconic yacht Eilean, resonating with the brand’s maritime heritage.

Highlighted in this collection are the PAM01363 Annual Calendar, a meticulously crafted instrument that melds sleek design with expert watchmaking, and the limited edition PAM01292 Quaranta, an exciting new dimension for the Radiomir line. This particularly coveted gem is available in 1,000 pieces, a true collector’s piece. The initiative pays homage to Panerai’s enduring maritime connections and its commitment to sailing, seamlessly aligning with the historical majesty of the yacht Eilean, an embodiment of the Maison’s rich nautical past, and its continuous search for innovation.

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