Fears Watch Company and Massena LAB join Alternative Horological Alliance

The Alternative Horological Alliance (AHA) is welcoming two new members: Fears Watch Company of Bristol, England; and Massena LAB of New York, USA. Founded in August 2024 by MING, Fleming, and J.N. Shapiro, the AHA is a collective dedicated to supporting and advancing independent watchmaking beyond traditional structures. AHA expands on the opportunities for pooling resources and furthering each members’ efforts in watchmaking. One such opportunity is hosting joint events – providing collectors the ability to experience different expressions of independent watchmaking and allowing member-brands to host more events than they might individually. In celebration of the new members, the AHA hosted two special collector showcases – in Singapore, May 3–4 at the Delugs boutique, Raffles Hotel; and in Hong Kong, May 7–9 at The Armoury, Pedder Arcade.