Top model, Cara Delevingne has been recruited by TAG Heuer as its new feminine brand ambassador. The current It Girl possesses a vivacious personality along with a massive social media presence, which makes her perfect for the role. The catwalk princess relishes her freedom and cooly navigates through the tough pressures of the fashion industry with a carefree, take-me-as- I-am attitude. The combined package of good looks and bold personality that Cara presents is mirrored in the creations of TAG Heuer; both push boundaries, test limits and never crack under pressure. Jean-Claude Biver, CEO of TAG Heuer said, “We needed someone disruptive yet elegant like Cara to open our minds to the boldness of today’s youth.”
TAG Heuer rock ‘n’ roll with new brand ambassador
