Winner of Entertainer of the Year and American singer Usher attended the 55th NAACP Image Awards in Los Angeles wearing Chopard on March 16, 2024. Usher accessorised with a necklace in 18k white gold featuring 48.16-carats of diamonds; and a ring in 18k white Fairmined-certified gold featuring a 4.28-carat princess cut diamond – both from the Haute Joaillerie Collection; as well as another necklace from the L´Heure du Diamant Collection featuring 17.69-carats of diamonds set in 18k white gold; earrings from the Precious Lace Collection in 18k white gold set with 1.63-carats of diamonds; and a timepiece from the Alpine Eagle Collection in 18k white gold fully set with 7.16-carats of diamonds.