Montblanc unveils Boheme Moongarden at starry event
Montblanc Boheme Moongarden
In a glittering affair filled with star-studded guests, Montblanc showcased its collection of fine timepieces, jewellery and writing instruments that are simply perfect for the contemporary Bohème lady
The Orangerie, tucked in the heart of Jardin des Tuileries in Paris, played witness to Montblanc’s enchanting presentation of Bohème Moongarden collection, which is a charming extension to the Bohème line launched in 2014.
For one night only, on the 9th of July 2015, Montblanc illuminated the famous Parisian garden with hundreds of lights, candelabras and candles, each one themed around the four moon seasons that are essential elements of the brand’s new collection.
Amidst this magical atmosphere, Montblanc’s CEO, Jérôme Lambert, provided the first exclusive look at the new Bohème campaign featuring Brand Ambassador, Charlotte Casiraghi. Boasting with elegance and sophistication in the grand complications of fine watchmaking, the new Montblanc collection highlighted the Montblanc Bohème Moongarden and Montblanc Bohème Day & Night timepieces together with an alluring selection of jewellery pieces and writing instruments that pay true testament to the distinctively independent style of every Bohème lady.
The glitzy gathering welcomed high profile guests, including Montblanc Brand Ambassadors Charlotte Casiraghi and Gwei Lun Mei, as well as Clotilde Coureau, Chiara Ferragni, Hande Kodja, Virginie Ledoyen, Pierre Niney, Alice Taglioni, Melanie Thierry, Mona Walravens, Anna Yao and Ke Zhao. The VIP guests were treated to an haute Bohème dinner under the stars, moon readings, personalized moons created by calligrapher Nicolas Ourchenir, and a live demonstration by artisans.
