Ahmed Seddiqi & Sons partners high jewellery brand Picchiotti

Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches and jewellery, announced an addition to their portfolio – Valenza-based Italian high jewellery brand, Picchiotti. Founded in 1967, Picchiotti is known for exceptional and unique jewellery with a distinct style, characterised by remarkably high standards. in 2023 Picchiotti launched the Reversible Xpandable, a new line that allows bracelets, rings, necklaces, and earrings to expand and contract and adds the versatile element of reversibility, creating two designs in one. The new bracelets and rings can easily be flipped over while on the wrist or finger to reveal a different design.