TAG Heuer names Chris Hemsworth as its new brand ambassador

Chris Hemsworth, the Australian actor who rose to popularity for his hit movie “Thor”, joins the TAG Heuer family of international ambassadors. He is named as the new face of the TAG Heuer Carrera Heuer-01 advertising campaign to be released in time of the festive season. The relationship between the Swiss avant-garde watch brand and the actor began when he filmed the movie “Rush” in 2013 where TAG Heuer is a sponsor.  Chris Hemsworth’s international profile, professionalism and authenticity make him the perfect embodiment of the brand’s motto "Don’t Crack Under Pressure"