New campaign by Tiffany & Co. About Love stars Beyoncé and Jay-Z

Tiffany & Co. announced that powerhouse couple Beyoncé and JAY-Z will star in its latest campaign celebrating modern love

Synonymous with the world’s greatest love stories since 1837, Tiffany’s debut of “About Love” marks the latest evolution of the luxury jeweller’s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.

As the first time the couple has appeared in a campaign together, “About Love” is an exploration of connection and vulnerability. The Carters’ love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat’s “Equals Pi” (1982). As part of a private collection from its creation until now, this campaign marks the work of art’s first public appearance, propelling Tiffany’s long-standing tradition of working with New York creatives forward.

Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyoncé throughout “About Love,” it is considered among the most important gemstone discoveries of the 19th century.