MB&F announces a new e-commerce concept

MB&F has announced the opening of its e-commerce option, with a twist. Rather than featuring their entire collection, MB&F will be offering a selection of a few references, for limited periods of time on a rotational basis. This began with their recent launches: the HM10 Bulldog and the LM101 MB&F x H. Moser, which resulted in the first-ever online sale of an MB&F wristwatch. Innovatively, the MB&F e-shop includes pieces from their retail partners – not the entire inventory, but carefully selected pieces – typically the last remaining piece of a specific reference. The first retailer piece is the last HM3 Frog Titanium, offered by partner Westime, as well as one of the last remaining LM2 White Gold Purple pieces.