Panerai announces M.S. Dhoni as Brand Ambassador for India

Italian luxury sports watchmaker Panerai announced Indian cricket icon Mahendra Singh Dhoni as its Brand Ambassador for India. An ardent fan and connoisseur of the brand and one of the most respected sportsmen in the world, Dhoni perfectly embodies the values of quality, authenticity and passion of the Panerai legacy. The collaboration between Panerai and the sports icon is a testament of Panerai’s growing commitment towards the Indian market and re-enforcing its familiarity among Indians. Hailing from Jharkhand – a state in Eastern India – Dhoni’s rise into international cricket is a saga of rebellion, extraordinary merit, persistence, and credence.