True Delirium: Concord’s latest take on the world’s thinnest watch
The more-than-a-century-old Haute Horlogerie brand Concord recently unveiled a special edition of the Concord Delirium Lady, as a tribute to the world’s thinnest watch
True Delirium is a special edition of the Concord Delirium Lady, launched in tribute to the legendary collection that established Concord in the Swiss Watchmaking Industry with the creation of the thinnest watch in the world.
Founded over a century ago, Concord has a proud history of ground-breaking innovations in watchmaking. This includes the supply of high-quality watch movements to prestigious jewellery manufacturers as well as a reputation as an archetypal innovator in the design of clocks.
One of the most famous creations of the Maison of Concord is the well-known Concord Ring Clock presented by President Truman to the heads of state at the Potsdam Peace Conference. Another prescient creation of the marque was the covered bracelet for women in the 1950s while anticipating that fashion would become as important as function.
In 1979, when slimness became an important criterion, Concord introduced the world’s thinnest watch, evocatively named the Delirium. Measuring less than 2 MM in thickness, the slim quartz calendar timepiece with a centre seconds hand went on sale immediately at Tiffany’s & Co in New York. This revolutionary model made news all over the world.
That year’s Basel Fair showcased an entire Delirium collection encrusted with some 1,500 diamonds, followed some months later by an even thinner model of less than 1.50 MM. In 1980, the Concord Delirium IV set a new record by being the first wristwatch in history to break the 1 MM barrier, becoming a collector’s item of unique value.
A decade after the production of its most recent sibling, the 2016 edition of the Delirium Lady comes in glowing 18K rose gold, with or without 36 magnificent diamonds surrounding its classic rectangular case for a burst of additional sophistication.
A silver-toned dial with a choice of elegant painted Roman and contrasting gold baton hands is perfectly offset by a stylish black alligator strap. This iconic timepiece is powered by an ETA quartz caliber and is water-resistant to 30 M.
The 2016 Concord Delirium Lady also appears in a still dainty yet subtly sturdier 3.3 MM iteration, a reliable companion for women in whatever deliriously fun activities they may choose to enjoy.
