Tiffany & Co. unveiled its latest collaboration with House Ambassador, Nancy Ajram, for her new summer song “Tegy Nenbeset”. The high jewellery marque also debuted its new Tiffany Lock campaign, celebrating the icon of love with House Ambassadors Nancy Ajram, ROSÉ, Jimin, and Florence Pugh
Nancy Ajram’s “Tegy Nenbeset”
Portraying a dreamy summer romance, the music video is the result of a close collaboration and vision shared by the Lebanese pop star and the House. Set against a Mediterranean backdrop in Lebanon, the music video features Nancy Ajram dazzling in Tiffany & Co.’s most coveted summer pieces. Throughout the film, she is seen wearing Tiffany & Co. Elsa Peretti Bone Cuffs, Tiffany & Co. Elsa Peretti High Tide Earrings, and Tiffany T Rings.
“Tegy Nenbeset” encourages embracing life’s joys and leaving behind the troubles of the world. This music video is one of the many milestones of Tiffany & Co.’s partnership with the House Ambassador. Since her appointment in February at the Doha Fair, Nancy has attended the opening of the New York Landmark and Dubai Mall Flagship store. Nancy also starred in the House’s Love & Engagement regional campaign “Happy Birthday to Me!” in April and her first global campaign “Love Lock” in August.
Tiffany Lock campaign
Tiffany & Co. recently announced a new campaign to introduce the expansion of the Tiffany Lock collection. The extension of the collection introduces an array of pendants, rings, earrings, and bracelets in additional colourways. The House is celebrating this icon with a campaign featuring House ambassadors and singers Nancy Ajram, Jimin from BTS, ROSÉ of BLACKPINK, and welcomes actress Florence Pugh to the Tiffany legacy. Celebrating the icon of love, each campaign star is featured in the newest Lock designs – each design a powerful symbol of unbreakable bonds.
Inspired by an archival padlock from 1883, a design signature of the House for over a century, Tiffany Lock is an unparalleled expression of design and craftsmanship at the brand, paying homage to the jeweller’s illustrious heritage. The latest iterations celebrate the personal connections that we share and the infinite power of love.
For Nancy Ajram, House Ambassador of Tiffany & Co., love is an infinite source of creativity, and the Tiffany Lock represents the power inherent in love; the significance of unbreakable bonds and the connections that don’t falter with time.
Designed for all genders, the collection introduces new colourways of earrings, pendants, rings and a bracelet to the coveted diamond and gold collection. Distinguished by sleek silhouettes and adorned with Tiffany’s legendary diamonds, the offerings are available in 18k white, yellow, and rose gold with full pavé diamonds, half pave diamonds, or an all-metal way. In addition, the House will debut a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds.
